Humana – Partners in Primary Care “What Is SFPC Combo” 60 (2017)
This was one of several spots for a continuation of this “Your Deserve Senior-Focused Primary Care” campaign. This series posed in interesting challenge. The client wanted to use the same three people that were interviewed for the previous campaign in these edits, but we couldn’t use their interview footage again, only their soundbites. So we had to build spots about these people using stock footage which “could be” these people, in a vague sort of way.
Finding that stock footage that looked something like these people and went with their storylines and was part of a series of clips…that was a challenge.
I think they came out great though.
My Role: Online and Offline Video Editor, Colorist, Motion GFX Design, Audio Mix for Broadcast and Web
Client: Humana
Agency: Heinrich Marketing, Inc.
Producer: Rob Mason
